One day after President-elect Donald Trump's daughter Ivanka spoke to "60 Minutes” about her father's rise to power, her jewelry line alerted journalists to a surprising fact: The incoming first daughter was wearing an Ivanka Trump Fine Jewelry-brand bracelet, which could be bought for $10,800.
It was the first televised interview with the new commander in chief of a deeply anxious America. Part of the segment included members of his family. But it was also, for the Trump company, an undeniable promotional opportunity. The 18-karat Metropolis diamond bangle, a gold version of which sold for $8,800, was Ivanka's “favorite bangle,” a company vice president told journalists in a “style alert.”
The sales tactic marked one of the first moments since the election during which the Trump companies have sought to use Trump's presidential prominence to boost their private fortunes.
But it may not be the last. Ethics advisers have increasingly voiced concerns over the unprecedented conflicts of interest that could arise from the soon-to-be first family's empire of real estate, luxury goods and licensing deals.
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