Monday, October 3, 2016

New York Times: To Trump, Even Losing Is Winning


If you think of his campaign as a real-estate negotiation, the man who coined the term “art of the deal” has taken a huge edifice, plastered his name all over it without investing much in it, and is very likely to abandon it as a troubled asset once the election is over and its value is diminished, leaving others holding the bag, just as he reportedly did during his serial bankruptcies. Only, in this case, the edifice is the Republican Party. It is Mr. Trump’s biggest deal ever.

And Mr. Trump leaves not only with 18 months of headlines and cheering crowds, but with an even bigger brand. Sarah Ellison of Vanity Fair and Brian Stelter of CNN have speculated that Mr. Trump may want to use his new notoriety to build a media empire. His alliance with Mr. Bannon may help him do that. So may his reported linkup with Roger Ailes for campaign advice.

No comments:

Post a Comment