Friday, August 12, 2016

Forbes: Why Is There A Money Void At The Center Of The Trump Campaign?

By John McQuaid:

A man with $10 billion and a decent shot at the presidency ought to be able to free up substantial funds to do that – and to do anything to win. That’s emphatically not happening. The Occam’s razor explanation is that he’s not worth $10 billion. However much he is worth, he appears not to possess the liquidity to conjure up the necessary $1 billion, or hundreds or even tens of millions, that a national campaign requires. Even a million is a stretch.

This might be OK if Trump were willing to raise money. After all, self-funding presidential campaigns are rare because they cost so much. But Trump doesn’t appear to be willing to do the minimum required on this front either. He dislikes calling rich donors. He has said that he wants the Republican Party apparatus to take over the functions of a national campaign. This is insane, because the Republican Party has its own job to do. It’s supposed to work concert with the nominee’s national organization, and with down-ballot campaigns. So handing it this huge extra job, without the money to make it happen, will hurt not just Trump but the entire Republican slate.

The Full Story (June 19, 2016)

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